In the twenty-first century, many business owners adopted image masking to market their brands. You can easily enhance and make your product image more appealing. In this article, you will learn why do you need image masking for your online business or branding?

You must hire a seasoned image service provider like OverNight Graphics for the best photo editing services. Basically, the image masking solution is for complex photographs with a lot of stray hair or fur. In some ways, it is identical to the clipping path.

But the clipping path removes only the image background. On the other hand, the image masking technique eliminates an image’s background as well as its precise shape and details. The separation of any image object is a limitation for the clipping path. Designers must use Photoshop masking where the clipping path is no longer capable.

Images having various curves, soft edges, and turns, such as hair, wool, etc., necessitate image masking services. Additionally, the service is required for photographs of transparent objects like glasses, flames, smoke, illumination, etc. Typically, we use image masking to remove backgrounds from photos.

What Is Image Masking?

Image masking is the process of hiding a portion of an image using a variety of tools in Photoshop.  It is commonly used to eliminate any object or person from the image. Additionally, if necessary, you can go back and alter the mask of your images. This technique is mostly used when the subject is fur, smoke, human hair, cotton, glass, feathers, trees, flames, and so on.

There are multiple sorts of masking. Examples, clipping masking, transparent masking, hair masking, fine-tuning edge masking, color masking, layer masking, channel masking, or alpha masking.

The amazing advantages of image masking

  1. Identify the desired image

A skilled service provider can divide the product photographs and remove the unwanted object using the image masking method. Additionally, it can help you rapidly extract the appropriate photo. You can easily trim the photo out of the background.

  1. Edit images for masking

Assume that you need to advertise your product image and services through fashion magazines, booklets, umbrellas, and game pieces. In this scenario, photo masking can be used to modify the images required for print advertisements.  It increases their usefulness and effectiveness by retouching the photographs.

  1. Offers A Customized Background

You can use customizable backdrops to make your images more appealing and draw in customers. You may make a boring shot interesting and eye-catching by using image masking. Furthermore, photo masking can be used to enhance the product image by changing the background color.

  1. Make advertising and magazine covers

In advertising, magazine covers, product catalogs, and information booklets, image masking is frequently used to edit the images that will be displayed. The majority of the photographs require editing and retouching to increase their efficacy and utility.

  1. Allow masking for hair, fur, and other translucent materials

Image masking is typically used when cutting a path alone is insufficient. For example, the clipping path approach cannot be applied to hair, fur, or translucent pictures such as glasses, smoke, flames, feathers, muslin, etc. But masking can easily do it.

Why Do You Need Image Masking?

Image masking is highly popular and desired by a wide range of individuals, including photographers and the general public. The vast majority of them are online entrepreneurs and photographers. They need to design their portfolio. So they use a different background with a picture to give it a different look in order to capture the audience’s attention. A clear concept is described below. Why do you need image masking?

  1. Change the dimension of a photograph


 An image often needs to be changed. For example, if you want to change a model’s clothing, masking can easily implement that. Then you can make any important adjustments you like, such as color correction, exposure correction, contrast/brightness adjustment, and so on. Masking is appropriate for doing this.

  1. Changing or removing the background of transparent objects


This photo masking technique can remove the background from translucent items. It is commonly used to remove the background from glass objects. We can utilize this strategy if we need to replace the backdrop with a muslin or mesh material that has some opacity.

  1. Multiple Editing in One Image


The most significant feature is that it allows multiple edits on one image. For example, you can conceal a specific area and modify its color, light, and tone. This allows you to have both color and black and white tones in the same image.

  1. Increase the Subject


We often separate the topic from the backdrop while masking a photograph. This allows us to make the subject more visible and defined.

  1. Enhance Image Quality


Image masking enhances an image’s quality. As it provides a great deal of control over an image, one can build the image exactly as needed. It makes the image clearer and more attractive.

  1. Divide the images into layers

[image-6] N.B “An image divided into many layer SC on PS”

Masking allows you to easily separate one portion of an image from another. Simply select a specific section of an image and mask it.

How many types of masking?

The opacity of topics can be kept constant or changed depending on the background using picture masking services. There is the classification of image masking.

  1. Layer Mask: The layer mask is familiar to most people. We may use masking to reveal or conceal regions of photographs and adjust the opacity of certain image components.

A layer mask can change the key-frame appearance. It can make any part of the image partially or completely invisible. The area of the image may be clear if we brush onto the mask. Afterward, it will reveal the layer(s) beneath.


  1. Clipping Mask: Clipping masks utilize the look or opacity of one layer to determine the opacity of another layer. We can easily create a bottom layer if we wish to apply the brightness for the clipping mask.        

In addition, the lowest layer determines the visibility of the layers above it. For beginners, comparing the functionality of the clipping mask and the layer mask may appear to be a conflicting task. In addition, the clipping mask can operate in the opposite way to the layer mask.


  1. Alpha Channel masking: Each image has its own characteristics for activities such as background removal. As a result, we may use multiple strategies. Different photographs may require diverse strategies. As a result, masking with an alpha channel is a challenging procedure. However, the two masking techniques mentioned above are both relatively simple. However, picking such places with just the brushwork is rather difficult and time-consuming when we need to mask the fuzzy and hairy areas. Alpha channel masking will be easier to implement if there is enough contrast between the product item and the background.


  1. Masking with Hair and Flesh: Soft edges make clipping paths challenging. A hair and skin mask are necessary to separate the subject from the background for further editing. In such cases, the improved masking technique captures the sensitive edge of each object. After that, Photoshop can then be used to adjust the contrast, background, and exposure.

It allows you to change the looks of dolls, models, clothing, animals, and birds. Combining hair and body masking, it might be able to achieve a decent post-edit appearance.


  1. Image Masking Refined Edges: For an image that should be realistic, this technique is required. It is an advanced technique for image masking. It makes the image more natural and exact. This color correction and other techniques will soften the edges of the subjects.

Additionally, the edges will line up exactly with the background. Dolls, trees, grass, human bodies, and other subjects are frequently the subjects of this type of Photoshop alteration. The main reason for going through this process is to make photos more appealing.


  1. Color Masking: This service is also used for color correction. The primary aspect of this editing is the pixelation of images. In Photoshop, the method involves using pixels to colorize a specific area of a picture. The contrast and exposure may then be adjusted or changed to perfect the clicks. It is needed for online businesses, including fashion houses, small business agencies, and presses.


Image Masking: Why Is It Essential For Your Online Business?

Your unique ideas can be realized using virtually any kind of photo editing software. Therefore, to quickly grow your online business, you must employ image masking professionally. The main explanations for using online picture masking to grow your e-commerce site are as follows:

  1. Separate the image that you want to use: You can detach your photos while also removing unwanted elements using the picture masking technique. It can also perform this without taking into account the background. Additionally, it could help you quickly extract the needed image. Removing the image from the background is simple using this technique.
  2. Remove the backdrop: Photo masking is the most effective approach for separating photographs from their surroundings. You can simply change a boring photo into something eye-catching and exciting by using photo masking.

You may simply use a high-quality image background removal service to make your product images more appealing. Following that, you can effectively attract your client’s interest by concealing your product image.

  1. Changing Background Colors With Snaps: Photos are taken of a product as it is gathered for several catalogs. Several photos printed in a catalog may fail to communicate the relevant specifications to the user. By correctly changing the backdrop color, the picture masking can be accentuated and removed at the same time.    

In order to quickly expand your e-commerce business, you must use a top-notch photo color correction service to highlight your product images professionally.

  1. Smoothly Create Ads & Fashion Magazines: Image masking is frequently used to alter images for advertisements, magazine covers, catalogs, and informational materials. Picture editing tools like photo masking can be quite useful in these situations. It increases your traffic by showing amazing images.
  2. Image transparency creation: The practice of picture masking can assist in the development of opacity to effect visibility without sacrificing clarity. It could help you reuse and edit old images. You may easily engage with your new images and develop something unique with the help of this creative approach.

Final Message

Today, businesses cannot be imagined without pictures. One must improve the quality of the photos in order to advance in the company and achieve more success. Professional editing work is the only option available for this. Therefore, there is no way to compromise on image quality.

In summary, a beautiful image may attract a lot of attention to your e-commerce site and convince would-be customers to make a purchase. A customer or target consumer typically visits an online retailer in search of perfect and eye-catching graphics that entice them to buy the desired goods. As a result, photo masking is a very useful and creative process. I think this article helps you understand, “Why do you need image masking?

Finally, if you want to make a strong impact on your customers and expand both your virtual business and e-commerce, you’ll need to hire a professional picture masking service provider like OverNight Graphics.